There are two reasons I hadn’t yet tried a waffle from the Wafels & Dinges truck parked at Lincoln Center:
1. I’m not supposed to eat gluten.
2. There’s always a long line.
A few days ago, it was rainy and just generally ick, leading to absolutely no waffle line, leading to reason #1 for my waffle-abstinence to appear far less important.
The verdict: these Belgian beauties are delectable, but more exciting still – it turns out Wafel & Dinges is the perfect specimen of a surprising business. They have thoroughly mastered the art of Burying the Cookie: hiding small, unexpected delights where you least expect them:
- Their drinks cone in two sizes: “small” and “extra medium.”
- All drinks come with a free spekuloos cookie with this text on the wrapper: “royal ordinance ccxxix: cups of the koffie served within our Belgian territories shall be served only with de spekuloos cookie as accompaniment to said beverage.”
- Waffles come in a waffle-measuring container designed to tell you whether you should consider sharing your treat or hoarding it all.
- They have a ridiculous disclaimer.
- The guy who makes the waffles is playful, passionate, and takes his time to give you personalized flavor recommendations.
- They accept credit cards (even though they are a food truck).
Basically, I didn’t just have a waffle or even a wafel, I had a thoroughly delightful experience that became a meaningful moment in my otherwise rushed and rainy day.
So where can you Bury a Cookie to create delight?
Until then. Happy snacking.